Demonstrative consumption - the way of life of part of the elite group of citizens of Ukraine

The essence of demonstrative consumption material and spiritual goods in modern Ukraine are researched the article. Consumer activity is seen as a process conscious active behavior based on needs excessive financial capabilities person with use social benefits intended for development. Therefore, consumer can be considered an element way life person, cult – integral part particular stratum population Ukraine. emergence distorted value dimension some forms commodity fetishism revealed. In representatives group (stratum), it asserts itself form various objects human activity. Such not only things, but also materialized cultural values, mass events (theatrical performances, private parties participation famous actors theater cinema music, dance singing shows). Functional properties characteristics things affect person's acceptance they consumed. It noted that people this execution beginning to demonstrate their own lifestyle, just previous, less overwhelmed by choice era (twentieth century), consumed ordinary foods. context basic worldview principles secular humanism, significance "lazy class" theory American economist, sociologist psychologist T. Veblen scientific analysis everyday such Ukrainian elite Emphasis placed manifestation patronage late twentieth early centuries.